Guidelines your team actually uses
From logo usage to color, type, and motion—documented so designers and engineers stay aligned without the back-and-forth.
1.0 Identity
Build brands that resonate
and endure
A single system,
everywhere you show up
We connect strategy, naming, and visual language into guidelines your team can ship with—so every page, deck, and product surface feels unmistakably yours without slowing delivery.
1.1 Foundations + Voice & naming
Positioning and naming that give your product a clear point of view in crowded markets.
Logo & marks
A flexible mark system that works from favicon to billboard without losing recognition.
Color & type
Accessible palettes and typographic rules that stay consistent across web and print.
Motion & imagery
Principles for motion, photography, and illustration so campaigns feel like one brand.
Claude Code
Search, create, and update Linear issues, projects, initiatives, and more.
ChatGPT Deep Research
Surface Linear issues, projects, and discussions relevant to your context.
Figma
Use the context of Linear issues to generate prototypes in Figma Make.